Zaans Geel is a project I did for Artemis Academie. I decided to create a dessin for Van Wijngaarden's Zaanse Mayonaise to be used for merchandise. Zaans Geel is an ode to Dutch culture and the word "Gezelligheid". It is a timeless dessin that could be passed on by generations. Just like how the Van Wijngaarden company has been passed on from father to son for generations. Over time it could become a piece of Dutch culture, just like Van Wijngaarden's Zaanse Mayonaise is. Besides creating the dessin and the lookbook, I also styled and photographed the clothing collection.
